PRIVET 2.0 ROLLOUT: BE NICE AND DREAM BIG
Team PRIVET wakes up energized every day because we get to work out of the Atlanta Tech Village, which lives by the above mottobe nice and dream big.
We think it’s pretty fitting (and pretty cool), since it directly coincides with our major rollout.
We’ll be brief here because that wasn’t our favorite subject in school. We launched PRIVET not as a parenting app, but as a private anonymous social network targeted to parents. There is a major difference there. (We promise.)
We decided to target parents first, unlike many major lifestyle brands who target tweens, teens, and college students, because we wanted to create a culture of support. Parents have a unique perspective on lifeone that inspires them to create a better world for their children.
We saw where other anonymous apps were going be it out of business or full of lewd content and bullies and only wanted to launch PRIVET if we could do it right.
It all boiled down to parents, and they may not be the coolest demo since sliced bread, but we have a special place in our hearts for them.
That said, PRIVET is so much more than a parenting app.
PRIVET is a place of liberation for multiple demographics. A place to come share your heart and know you’re not alone. A place to have fun and seek advice. You can use PRIVET for all areas of your life, and in all stages of your life.
With PRIVET 2.0, we built the the community you asked for, plus a few extra surprises.
First, you crave organization. Us too! So much. That’s why we’re stoked to introduce you to our new CHANNELS.
We had over 50 channel ideas but painstakingly boiled them down to 8. I mean, a man cave? Come on. Game over.
Second, having to switch between a local and global feed was tedious. We were making the user, you, do work! That just shouldn’t be. PRIVET 2.0 now has a single smart feed so that you see local and global posts (now called “everywhere”) combined in the same feed. No more toggling back and forth. You’ll see Atlanta posts when you’re in Atlanta, and NYC posts when you’re in NYC, and global posts everywhere. all the time. Sweet
Third, we can’t scale and preserve our AWESOME culture without some form of automated community protection. (You know that the word “privet” means a hedge of protection, right?) We can’t think of a better icon to symbolize that protection than a penguin. No, really. For reals. Read more about the jackass penguin who lives in a bush here. See? It just makes sense. Kismet if you will.
We are building a new kind of social that connects people in real time on a true human level. And we need you to help protect it (with the help of Jack, the penguin, of course).
There is a huge void in the social media world. We as a society are more connected than ever, yet more disconnected and discontent than ever. We all need a place to go to be real, open, and honest. Facebook is everyone’s highlight reel. PRIVET is everyone’s real reel. Come as you are. PRIVET fills that void. We will embrace you with open arms and masked faces. Do the right thing. Tell someone about PRIVET today. You can be an instrumental part in shifting society back to a place where technology truly connects us again.